Deck Dot PPT
Do you remember this familiar scene? It’s a typical day in an agency. The day of presentation. Obviously, the brief was given two weeks back. The agency decided to douse other fires closer home. The presentation date was non-negotiable. Everybody tried. The client didn’t budge. Even before you knew, D Day was already a mere 24 hours away. It was that day, when nothing could be pushed. So, teams huddled. Brainstormed. Took endless smoke breaks. Obviously, there were fights. And then, bingo! The idea rocked the whole room. Everyone loved it. The trainee who came up with the thought starter was already dreaming of making it to Cannes. He’s already made that call back home, teary eyed.
Vertical Horizontal | 5 January, 2024
