Visionaries. With a mad eye for storytelling.

At Vertical Horizontal, we house the best and brightest talent who believe in telling the next big storyor cracking a never seen before code to create disruption. And value.

Pranav Pathak

Co-Founder & Managing Director

Dinesh Swamy

Co-Founder & CCO

Sanket Mhatre

Executive Creative Director

Pranav's deep understanding of the digital landscape, combined with his experience in business strategy and transformation, has made him a sought-after advisor in the industry. He is passionate about helping businesses leverage the latest technologies and tools to achieve their goals and stay ahead of the competition.In addition to his role at Vertical Horizontal, Pranav also serves as a mentor at the SCEI (Symbiosis Centre for Entrepreneurship & Innovation), where he guides and supports aspiring entrepreneurs and startup founders. He has also invested in several startups and is known for his ability to identify promising opportunities and help them achieve success.

Dinesh Swamy has been creating breakthrough digital campaigns over two decades now. While working across some of the most renowned agencies right from Tribal DDB, BBDO Proximity, Digital Law & Kenneth, Sapient Razorfish, LIQVD Asia & BC Web Wise.

Blending technology, art and strategy to tell powerful stories, Swamy has worked across brands like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, UltraTech Cement, Jeep, Kokuyo Camlin, TikTok Ads, HDFC Ergo, Madhur Sugar, Dabur, JK Lakshmi Cement, Zaroor Condoms & others.

Swamy has supervised & executed innumerable campaigns and contributed over 200 awards to the agencies. He has been invited to judge Adfest Asia Awards, Abbys Goafest, IDMA, IDA, Foxglove Awards, Exchange4Media, 40 Under 40, Tambuli, Media APAC, Adstars, and Grand Jury at New York Festivals.

Swamy has featured in Digital Power - Top 100 Digital Leaders of India by IMPACT Magazine

With over 15 years of experience across digital advertising, Sanket Mhatre has worked across some of the top digital agencies, right from Ogilvyone Worldwide, Digital Law & Kenneth, Digitas India, BBDO Proximity and Quasar. He has worked on brands right from Star Movies, HBO, SAB TV, Bajaj Auto, Pampers, Star Sports, VISA India, Axis Bank, Eureka Forbes, CSIA, Hero Motocorp, Nerolac, Parle, Asian Paints, Diageo, SET India among others.

His campaigns have won numerous awards over the years. Not just on the agency side, Sanket was also a part of the team that worked on the marketing campaign for the launch of Jio UPI - a premier financial app from Reliance Jio.

Besides advertising, Sanket is also a bilingual spoken poet and renowned lyricist, columnist and translator who has represented India at the prestigious Jaipur Literature Festival 2020. His first manuscript of cross-translated poems The Coordinates Of Us was shortlisted at iWrite 2020 in Jaipur and finally won the prestigious Raza Foundation Grant. His second book of poems, A City Full Of Sirens, has been recently published.